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Welcome to the resource home from the recognized number one software provider for member-based health & wellness organizations. Our deep insights come from our combined experience of nearly 20 years serving this market.

  • Brand Audit Checklist

    Brand Audit Checklist

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  • Assess and Align Part III:  Evangelize

    Assess and Align Part III: Evangelize

    In the most recent segment of our 3-part program on aligning your brand for growth, I outlined how to build a brand toolkit. Let’s dig a little deeper into how...

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  • The Hidden Costs of Credit Card Declines

    The Hidden Costs of Credit Card Declines

    Credit card declines are more than just a headache for your business and your members. They negatively impact on your bottom line. First, there’s a fee per decline which typically...

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  • Apple App Store Guideline Updates

    Apple App Store Guideline Updates

    On June 5th Apple held it annual Worldwide Developer Conference. During the keynote address a slide was presented that highlighted a number of items that Apple would be focused on...

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  • A Customer-Centric Approach to Club Management with Daxko CTO, Bjørn Bjerkøe

    A Customer-Centric Approach to Club Management with Daxko CTO, Bjørn Bjerkøe

    When I joined Daxko earlier this year, I knew it was the right decision for many reasons. The most important? Daxko closely aligns with my overarching philosophy of a customer-centric...

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  • Assess & Align Your Brand Part II:  Define and Evolve

    Assess & Align Your Brand Part II: Define and Evolve

    In this second installment in our three-part series, we'll work on building a brand toolkit that will enable you and your team to articulate, reinforce, and amplify your brand.

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  • Data-Driven Strategy for Executives

    Data-Driven Strategy for Executives

    Data-driven marketing strategy tips from Daxko Engage CRM and marketing automation can help C-levels at YMCAs, JCCs, and community centers to measure and plan to drive future growth.

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  • Your Club’s Brand: An Asset or Liability for 2018

    Your Club’s Brand: An Asset or Liability for 2018

    In just two short months, individuals in your community will once again recommit to the pursuit of health. Your preparations are probably already underway to ensure that people choose your...

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  • Extending Your Brand with Artificial Intelligence

    Extending Your Brand with Artificial Intelligence

    Artificial intelligence is showing up everywhere—from Siri to Alexa to Google Home.  And let’s face it, AI makes our lives easier. Every morning Alexa wakes me up, gives me the...

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  • Why Gift Cards Are a Good Idea & How to Sell Them

    Why Gift Cards Are a Good Idea & How to Sell Them

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  • Web Resources for all YMCAs: An Introduction to Open Y

    Web Resources for all YMCAs: An Introduction to Open Y

    We live in a world of resource constraints. That’s true no matter your budget. At some point, the need always surpasses the ability to meet it. What’s a good solution?...

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  • Why we focus on Customer Relationship Management (CRM) for Health Clubs

    Why we focus on Customer Relationship Management (CRM) for Health Clubs

    After twelve years in the software and wellness industry I still struggle to describe to my friends and family what I do every day. “Wait so you build software for...

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  • Daxko Decision Analytics Podcast Episode 2 - Access2:17

    Daxko Decision Analytics Podcast Episode 2 - Access

    Join us for our second podcast with Daxko Chief Data Strategist, Constance Miller as she walks us through Daxko Decision Analytics.

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  • Breaking Down the PHIT (Personal Health Investment Today) Act

    On Friday, September 15th, I had the opportunity to chat with Jeff Perkins, Assistant Vice President of Government Relations for IHRSA (International Health, Racquet and Sportsclub Association)...

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  • The Daxko Membership Index: The Source for National Nonprofit Trends

    The Daxko Membership Index: The Source for National Nonprofit Trends

    In order for any data to be meaningful, you need to know: “Compared To What?”.   We all instinctively know this. When looking at data, it’s intuitive to ask questions...

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  • Decision Analytics Podcast2:23

    Decision Analytics Podcast

    Join us as Daxko Lead Generation Manager Allison Ferrell speaks with Daxko's Senior Product Manager over Data and Analytics Constance Miller, about Daxko Decision Analytics.

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  • Customer Stories: Saw Mill on Daxko Spectrum

    Customer Stories: Saw Mill on Daxko Spectrum

    Daxko Spectrum allows customers like Saw Mill Club to identify prospects and engage current members.

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  • #PassPHIT38:50

    #PassPHIT

    If passed, the Personal Health Investment Today Act (PHIT) will allow your members to utilize their Flexible Spending Accounts (FSA) to pay for their membership. How will this impact your organization

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  • Keep Your Data Safe: Unattended Workstation Standards

    Keep Your Data Safe: Unattended Workstation Standards

    Ensure that your staff never leave a workstation unlocked or unattended. Each workstation contains access to your most precious assets: your member and organization’s data. While much focus is...

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