NAYDO Webinar: Crafting a Clear, Concise & Compelling Case for Support | September 2017
Presented by Jen Harman, YMCA of Greater Charlotte If you woke up tomorrow and the Y didn’t exist, what would the community miss? Hear how the YMCA of Greater Charlotte used answers to that question to craft a clear, consistent and compelling case for philanthropic support. Learn how they took their association’s collective case of 30+ programs and services and transformed it into three cause-driven impact statements. Techniques to refine, clarify and lead with impact will be discussed along with how to create a case framework that allows for flexibility by branch and maximizes the power of storytelling.