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Guide to Marketing Tech Tools
Congratulations! Your Membership Campaign Generated a Ton of Leads. Now What?
Your inbound leads for membership come in cycles. A successful event or marketing campaign can generate many leads at once, overwhelming your membership sales team. How do you know which...
It’s a Lot of Pressure to Write a Subject Line about Subject Lines
I’m one of those people who checks my email first thing in the morning and screenshots email design ideas. I know that probably isn’t normal, but there is nothing that...
What Brought ‘Em Won’t Keep ‘Em
If you’re like other organizations, your membership strategy for the beginning of the year is focused on welcoming as many new joins as you can. But you blinked, and it’s...
Hobart Family YMCA Daxko Testimonial
Improving Club Management with Technology Part 1: Online Joins
The January join frenzy is upon us and we know health club operators are trying to find that magic formula to manage the chaos while still maintaining a consistent member...
Member Engagement Solutions for the New Year
The New Year is here! We’re getting our bottles of champagne and 2018 hats ready, but do you feel set up for success in 2018? If you don’t feel ready...
Measure Your Success: Email Analytics + Daxko Engage
Email Anatomy 101
Assess and Align Part III: Evangelize
In the most recent segment of our 3-part program on aligning your brand for growth, I outlined how to build a brand toolkit. Let’s dig a little deeper into how...
Assess & Align Your Brand Part II: Define and Evolve
In this second installment in our three-part series, we'll work on building a brand toolkit that will enable you and your team to articulate, reinforce, and amplify your brand.
Data-Driven Strategy for Mid-to-Large Marketing Teams
Data-driven Marketing Strategy for Mid-to-Large Marketing Teams
Your Club’s Brand: An Asset or Liability for 2018
In just two short months, individuals in your community will once again recommit to the pursuit of health. Your preparations are probably already underway to ensure that people choose your...
Extending Your Brand with Artificial Intelligence
Artificial intelligence is showing up everywhere—from Siri to Alexa to Google Home. And let’s face it, AI makes our lives easier. Every morning Alexa wakes me up, gives me the...
Why Gift Cards Are a Good Idea & How to Sell Them
Why we focus on Customer Relationship Management (CRM) for Health Clubs
After twelve years in the software and wellness industry I still struggle to describe to my friends and family what I do every day. “Wait so you build software for...
The Daxko Membership Index: The Source for National Nonprofit Trends
In order for any data to be meaningful, you need to know: “Compared To What?”. We all instinctively know this. When looking at data, it’s intuitive to ask questions...
Decision Analytics Podcast
Join us as Daxko Lead Generation Manager Allison Ferrell speaks with Daxko's Senior Product Manager over Data and Analytics Constance Miller, about Daxko Decision Analytics.
Customer Stories: Saw Mill on Daxko Spectrum
Daxko Spectrum allows customers like Saw Mill Club to identify prospects and engage current members.