Member Engagement Solutions for the New Year

Allison Ferrell


The New Year is here! We’re getting our bottles of champagne and 2018 hats ready, but do you feel set up for success in 2018? If you don’t feel ready to ring in the New Year, our Engagement Automation solution makes your job of engaging and retaining members, including new January Joins, so much easier. Daxko Engage lets you visualize your data, tell your story, and take action, setting you up for more success in January and throughout 2018.

Here’s how we do that:

Visualize Your Data
Daxko Engage provide visibility into important metrics like email analytics, but Engage also offers predictive analytics to develop your fundraising and marketing strategy. The Retention and Donor Indicators give your staff metrics to build campaign strategy based on your own data. Build smarter campaigns, tailored to the right audience using our Indicators as your guide.

Want to know exactly who’s at risk to terminate before you get that breakup call? The Retention Indicator tells you who to target so you can re-engage them rather than have to try to win back a terminated membership. The Donor Indicator shows your development staff the members that are most likely to donate if asked, giving them a huge advantage as they build campaign communication.

Tell Your Story
Not only do you gain Daxko’s marketing, communication, and data expertise, our Daxko Engage experts manage a multi-channel communication system on your behalf. We’ll focus on building and delivering the right messages to engage new members, win back terminated members, and recognize members on their special days. You’ll have more time to focus on telling your story through seasonal and highly targeted initiatives. Once you can visualize the areas you need to focus, your time is freed up can be a more effective storyteller, able to develop and deliver content to drive the metrics you need to meet your marketing and fundraising goals.

Take Action
Daxko Engage is the tool that lets you execute your entire marketing and fundraising strategy from start to finish. Use our robust email platform to shape your content and deliver it to your members. You don’t need any coding skills with our easy-to-use email builder and you can easily segment your audience into targeted groups to make sure the right audience gets the right message. Your members will love getting highly personalized communication and your staff will love how easy Daxko Engage makes shaping and delivering their marketing and fundraising campaigns.


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