Leadership Topics

Content for executives across the member-based health & wellness industry.

  • Member Management Buyers Guide

    Member Management Buyers Guide

    A 3-Step Guide to help you and your team evaluate options and come out with a software choice that will please your members, your staff, and your leadership team.

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  • 3 Easy Ways to Impact Your Bottom Line in 2018

    We’re constantly releasing new features and services at Daxko – there are a few in particular that we don’t want lost in the shuffle! These three developments can make a...

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  • Improving Club Management with Technology Part 1: Online Joins

    Improving Club Management with Technology Part 1: Online Joins

    The January join frenzy is upon us and we know health club operators are trying to find that magic formula to manage the chaos while still maintaining a consistent member...

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  • 5 Ways Health Clubs Can Prepare for Payment Technology Trends

    5 Ways Health Clubs Can Prepare for Payment Technology Trends

    The year is ending, but the Daxko Payment Services team is already looking ahead to next year. I recently read through Accenture’s The Future of Payments: 10 Mega Trends. It...

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  • 5 Questions to Consider when Evaluating your Club Management Software

    5 Questions to Consider when Evaluating your Club Management Software

    Choosing a club management software can be an overwhelming process. There are so many options in the marketplace and it can be hard to compare different systems. To find the...

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  • Brand Audit Checklist

    Brand Audit Checklist

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  • Assess and Align Part III:  Evangelize

    Assess and Align Part III: Evangelize

    In the most recent segment of our 3-part program on aligning your brand for growth, I outlined how to build a brand toolkit. Let’s dig a little deeper into how...

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  • The Hidden Costs of Credit Card Declines

    The Hidden Costs of Credit Card Declines

    Credit card declines are more than just a headache for your business and your members. They negatively impact on your bottom line. First, there’s a fee per decline which typically...

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  • Club Management Software Buyers Guide

    Club Management Software Buyers Guide

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  • A Customer-Centric Approach to Club Management with Daxko CTO, Bjørn Bjerkøe

    A Customer-Centric Approach to Club Management with Daxko CTO, Bjørn Bjerkøe

    When I joined Daxko earlier this year, I knew it was the right decision for many reasons. The most important? Daxko closely aligns with my overarching philosophy of a customer-centric...

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  • Assess & Align Your Brand Part II:  Define and Evolve

    Assess & Align Your Brand Part II: Define and Evolve

    In this second installment in our three-part series, we'll work on building a brand toolkit that will enable you and your team to articulate, reinforce, and amplify your brand.

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  • Data-Driven Strategy for Executives

    Data-Driven Strategy for Executives

    Data-driven marketing strategy tips from Daxko Engage CRM and marketing automation can help C-levels at YMCAs, JCCs, and community centers to measure and plan to drive future growth.

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  • Your Club’s Brand: An Asset or Liability for 2018

    Your Club’s Brand: An Asset or Liability for 2018

    In just two short months, individuals in your community will once again recommit to the pursuit of health. Your preparations are probably already underway to ensure that people choose your...

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  • Web Resources for all YMCAs: An Introduction to Open Y

    Web Resources for all YMCAs: An Introduction to Open Y

    We live in a world of resource constraints. That’s true no matter your budget. At some point, the need always surpasses the ability to meet it. What’s a good solution?...

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  • Daxko Decision Analytics Podcast Episode 2 - Access2:17

    Daxko Decision Analytics Podcast Episode 2 - Access

    Join us for our second podcast with Daxko Chief Data Strategist, Constance Miller as she walks us through Daxko Decision Analytics.

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  • Breaking Down the PHIT (Personal Health Investment Today) Act

    On Friday, September 15th, I had the opportunity to chat with Jeff Perkins, Assistant Vice President of Government Relations for IHRSA (International Health, Racquet and Sportsclub Association)...

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  • Decision Analytics Podcast2:23

    Decision Analytics Podcast

    Join us as Daxko Lead Generation Manager Allison Ferrell speaks with Daxko's Senior Product Manager over Data and Analytics Constance Miller, about Daxko Decision Analytics.

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  • #PassPHIT38:50

    #PassPHIT

    If passed, the Personal Health Investment Today Act (PHIT) will allow your members to utilize their Flexible Spending Accounts (FSA) to pay for their membership. How will this impact your organization

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  • What we’re working on:  Daxko Spectrum

    What we’re working on: Daxko Spectrum

    Last week we announced that we are renaming CSI SpectrumNG as Daxko Spectrum. We’re excited about this change and what it means for the future of our health club management...

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