NAYDO Webinar: A Field Experiment in Philanthropy | April 2017
Presented by Ryan Johnson, CFRE, YMCA of the USA Ever thought about what motivates your donors? Have you considered these motivations for membership, or better yet, member-donors too? In partnership with the University of Chicago and YMCA of the Triangle Area, Y-USA embarked on a project to understand the connection between philanthropy and membership. In this webinar we’ll review the academic paper that was written after performing a field experiment in philanthropy and the implications it can have on private vs. pro-social motivations.