With the new year just around the corner, now is a great time for health club operators to ensure that good operating procedures are in place to handle the January Join frenzy.
- Online Joins
We live in a digital age – make joining your gym easy on potential new members. By allowing online joins, your prospects can join when it’s most convenient for their schedule. Industry statistics show that online joins boosts membership sales 10-15% per month, without adding additional staff.
Does your billing software provide a service that automatically updates account information such as expiration dates or reissued card numbers? Help reduce card declines, additional fees and staff frustration by partnering with a software provider that allows for a better payment experience for your members and your staff.
In what ways could you optimize revenues and staff time next year? Check out our piece on the Top 3 Ways to Boost Your Club’s Bottom Line in 2018.
- Member Engagement
One last essential item to consider is how you will communicate with your members, new and old. According to the IHRSA Retention Report, “almost 90% of club members say they value communication from staff members.” Do you have the right tools in place to help automate some of this communication, such as a CRM or a Mobile App to stay in touch with members on the go?