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Brand Audit Checklist
Assess and Align Part III: Evangelize
In the most recent segment of our 3-part program on aligning your brand for growth, I outlined how to build a brand toolkit. Let’s dig a little deeper into how...
The Hidden Costs of Credit Card Declines
Credit card declines are more than just a headache for your business and your members. They negatively impact on your bottom line. First, there’s a fee per decline which typically...
Club Management Software Buyers Guide
A Customer-Centric Approach to Club Management with Daxko CTO, Bjørn Bjerkøe
When I joined Daxko earlier this year, I knew it was the right decision for many reasons. The most important? Daxko closely aligns with my overarching philosophy of a customer-centric...
Assess & Align Your Brand Part II: Define and Evolve
In this second installment in our three-part series, we'll work on building a brand toolkit that will enable you and your team to articulate, reinforce, and amplify your brand.
Data-Driven Strategy for Executives
Data-driven marketing strategy tips from Daxko Engage CRM and marketing automation can help C-levels at YMCAs, JCCs, and community centers to measure and plan to drive future growth.
Your Club’s Brand: An Asset or Liability for 2018
In just two short months, individuals in your community will once again recommit to the pursuit of health. Your preparations are probably already underway to ensure that people choose your...
Web Resources for all YMCAs: An Introduction to Open Y
We live in a world of resource constraints. That’s true no matter your budget. At some point, the need always surpasses the ability to meet it. What’s a good solution?...
Daxko Decision Analytics Podcast Episode 2 - Access
Join us for our second podcast with Daxko Chief Data Strategist, Constance Miller as she walks us through Daxko Decision Analytics.
Breaking Down the PHIT (Personal Health Investment Today) Act
On Friday, September 15th, I had the opportunity to chat with Jeff Perkins, Assistant Vice President of Government Relations for IHRSA (International Health, Racquet and Sportsclub Association)...
Decision Analytics Podcast
Join us as Daxko Lead Generation Manager Allison Ferrell speaks with Daxko's Senior Product Manager over Data and Analytics Constance Miller, about Daxko Decision Analytics.
If passed, the Personal Health Investment Today Act (PHIT) will allow your members to utilize their Flexible Spending Accounts (FSA) to pay for their membership. How will this impact your organization
What we’re working on: Daxko Spectrum
Last week we announced that we are renaming CSI SpectrumNG as Daxko Spectrum. We’re excited about this change and what it means for the future of our health club management...
The Blueprint Podcast with David Lamb: Dave Gray Episode
Recently, Daxko CEO, Dave Gray, spoke with David Lamb on his Blueprint Podcast. In each episode of the podcast, Lamb speaks with business leaders in and around Birmingham to bring...
Engagement Insights Report 2015
Engagement, It Starts at the Top
In most corporations, senior leaders are the visible face of the organization. But, that isn’t always the case for members at health and wellness associations. Many times the only contact...
Customer Story: YMCA of South Hampton Roads
Health Club Management Software - VillaSport