Data-Driven Strategy for Executives

October 20, 2017 Allison Ferrell

What is Data-Driven Strategy?

Data-driven strategy is taking your historical data and using it to plan now your staff can focus to accomplish your association's goals and outcomes. Theresa McDonough, VP of Membership & Corporate Relations at the YMCA of Middle Tennessee explains, "When we switched over to Daxko, that was the first time we really saw metrics. We can then take the metrics out to the centers and say, 'This is why it's important to get clean emails. This is why it's important to capture everyone's picture. Being able to be consistent and show them those metrics every month is invaluable."

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