Mobile Applications & Member Retention

December 30, 2015 Mariel Moore

Evidence has shown that mobile applications are a way to gain customer loyalty. The same premise holds true for those in the health and wellness industry. According to an October 2013 study conducted by Forbes Insight and Adobe, 83% of company executives used mobile applications to communicate with customers and 67% used a mobile application for brand engagement.

Have you been considering a mobile application for your health and wellness organization? If so, you aren’t alone. Our Trends and Opportunities survey of member-based organizations reported an increase of 42% in organizations offering a mobile application between 2013 and 2014. After all, the average American spends 2 hours a day on their smartphone. Don’t you want to have a presence?

If you are thinking that your website achieves the same results as a mobile application, you might want to think again. There are 224 million mobile app users in the United States and 84% of smartphone users prefer mobile applications to a mobile websites. Members come to rely on your mobile application for quick and easy access to group exercise schedules, program registration, and facility status updates. After all, when a member gives you devoted space on their mobile device, the relationship is serious.

Sources:  eMarketer.com, “Mobile Apps Help Lure Customers, Spur Loyalty”, 2014 Daxko Trends & Opportunities Survey and WebDAM Infographic

About the Author

Mariel Moore

Mariel is Daxko's Digital Content Manager which means she spends a lot of her time editing this blog and this website. In her free time she likes falling sporadically in and out of love with various workout trends and hanging out with her family.

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