How Engaged are your Members?

May 19, 2015 Mariel Moore

Do you know the proportion of your membership that is highly engaged? What about those that aren’t engaged at all with your center? Daxko recently launched a campaign offering interested organizations a look at their specific member units by engagement level.

engagement-snapshot-image300Our Daxko Engage team was able to take Daxko Operations data and run it through our proprietary Engagement Index to filter membership units by engagement levels. The Engagement Index is a complex algorithm that accounts for a member’s demographics, check-ins, donor activity, and other activity or lack of activity to come up with a measure of how engaged a member is and how likely or unlikely they are to terminate their membership in the future.

To learn more about the value of deeper levels of engagement, check out our Influence Video:

Learn more about Daxko Engage to take your member engagement to the next level.

About the Author

Mariel Moore

Mariel is Daxko's Digital Content Manager which means she spends a lot of her time editing this blog and this website. In her free time she likes falling sporadically in and out of love with various workout trends and hanging out with her family.

Follow on Twitter More Content by Mariel Moore
Previous Article
Mass Versus Targeted Email
Mass Versus Targeted Email

According to Daxko’s 2015 Trends & Opportunities Survey of YMCA, JCC, and other community nonprofit profess...

Next Article
Two Years with Pea!
Two Years with Pea!

  It’s been two years now since a little Boston Terrier found me and became a regular office dog. She’s swe...